31 advertisement and Promotional Strategy Miguel Vasconcelos prof Kim Kropp Table of Contents groundwork3 Executive drumhead3 Company Information4 Situation Analysis4 hole exhaust Market5 Product Benefits5 Product Positioning6 Competitive Analysis6 market Environment7 diachronic Context8 Industry Analysis9 Objectives12 work outing14 slender Issues Challenges and Opportunities14 Strategy/Tactics/ exploit/Integration/IMC Campaign15 Copy-Message dodge/Creative brief18 Media Plan21 Branding22 Produc t and promotional poppycock recommendations23 Pricing recommendations23 Distribution recommendations23 Public Relations recommendations24 Sales abridge up recommendations24 Differentiation24 Timeline25 Expected Outcomes/Results/Evaluation/Future Considerations25 Appendices26 Media Plan26 Budget27 Timeline27 Works Cited28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that direct is sell in the shelves of fancy department stores, such as Saks 5th Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as creation a popular footwear for all Brazilians to wear and because in little than four decades of existence, the brand became a expression icon and like a shot is worn by millionaires and famous people. The agitate also affect the prices of the product; depending on the model, the price for iodin pair tidy sum reach more than U$ 100.00 (Mundo mouse har! e Marcas ¶ 1). For this IMC it willing be planned a brand drift that has as main goal to advertise the brand in the fall in States in order to increase the awareness and then, the exports non only in the country but also end-to-end the world. In the avocation topics, it will be discussed in percentage point the think tactics that will be used....If you want to get a full essay, order it on our website: OrderCustomPaper.com
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