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form II Case Study 1. How ar the assortments of encase of Act II merchandises relate to the firms take of statistical distri simplyion or the segments they serve? The assortments of packaging and products of Act II are convenient for different segments. They have a full interview that they market place to. Some examples are providing a tub of microwavable popcorn for a family that wants to spend quality eon watching a movie, a Mini Bag for individuals that make love popcorn but have a busy schedule, and withal providing a nothing calorie bag for a individual that is health conscious. 2. ConAgra Foods Inc. uptakes an mediate lane of distribution to sell its product. integrity of the ways they market their product is through the internet to grant consumers to buy wholesale in order to aim a more combative price and have the convenience of the product delivered directly to their home. ConAgra Foods Inc. is also one of the largest packaged- intellect ual nourishments companies in labor union America, which serves consumer grocery retailers, restaurants and other food establishments. 3. Compared to selling through the non-grocery channels, what mannequin of product, price, and promotion strategies might ConAgra Foods use to reach the grocery channel more effectively?

ConAgra foods uses a sponsorship-marketing strategy strengthening their friendship commitment to focus property-marketing efforts on smart, high profile initiatives that go out resonate more potently with core consumers and drive pays to retailers. employ NASCAR star Bobby Labonte and Joe Gibbs speed for the Banquet(R) NASCAR Team,! and with BMX star Dave Mirra for Slim Jim(R) promoting their products more toward the younger generation, using popped popcorn bags in different flavors. This property-marketing focus is a key factor in their effort to become Americas favored Food Company. To pass this they lowered prices to whole sellers giving them a larger profit and bigger incentive. 4. What special marketing issues does ConAgra Foods face up as...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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