International and Domestic Marketing Comparison Paper

International and Domestic market Comparison Paper University of phoenix MKT 450 May 2, 2010 The market milieu consists of actors and forces outside the organization that assume managements ability to build and offer transactionhips with their target customers, which also offers both opportunities and threats. Marketing purlieu includes microenvironment, actors attached to the company that discover its ability to cause customers and macro-environment is societal forces that affect the microenvironment. The actors in marketing are the customers, public, suppliers, competitors, and marketing intermediaries. This paper pass on further discuss the par and contrast of marketing in India and in the United States. It provide analyze the marketing environment of each country including cultural, political, legal, and frugal influences. In India, because of Globalization, the grocery and the national economy are undergoing supple changes and transformation. The subs equent development of global grapple and the international contender allows technology scrap as an important factor in the global marketplace. India is the plunk for most populated country in the world, with nearly integrity billion people. It has a reasonably well-heeled pro- seam environment that aims to draw in multinational companies (MNCs).

The bulky market size and positive business climate, scores of American firms, which includes General Electric, General Motors, McDonalds, Kelloggs, and Microsoft, have deep entered the Indian market. The technological environment includes factors and trends con nect to innovations that affect the developm! ent of new productions or the marketing process. These technological trends can provide opportunities for new product development and affect how marketing activities are performed. As a result, the country has tough strong commercial interests with the United States, with trade and business relations across many industrial sectors. In fact, the U.S. is Indias leading informant of technology and the most valuable investor. In the United States of America, efficiency, adhering to deadlines and a... If you inadequacy to get a full essay, guild it on our website: OrderCustomPaper.com

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