Staark Accessories Essay Example for Free

Staark Accessories EssaySALES DISTRIBUTIONA mode line is designed and created a year in advance according to season specific, so it give hit the shop floor at least 2 months before the next season comes around. When youre still rocking denim shorts and having summer days at the park, the shop elves are busy implementing the unfermented f both collection. Its true that separately fool has its own style of working, different barters and dispersion strategy Staark Accessories Pvt ltd (Licensee of Spykar) follows certain strategies too. Before proceeding let us introduce you to Staark Accessories Pvt ltd. It is a Licensee of Spykar (a well cognise brand in India) for Personal care growths and own innovative brands like Scoops (Pocket Perfumes) and are still in the process of launching comprehensive range of Personal Care products. The range will wipe full(a) olfactory spectrum to suit all moods types of the individual through our multi brand strategy. Our endeavor is to become Indias lead up to launch entire gamut at one go obviously become an indigenous leader in the fieldPresent ScenarioThe Staark accessories are currently present in 8 States Maharashtra, Rajasthan, Delhi, Haryana, Punjab, Jammu Kashmir Andhra Pradesh Karnataka (South India). Staark Accessories are in the commercialise with the products like Scoops (Pocket Perfumes 8 variants), Deodorants (Spykar Brand 2 females, 2 Gas Free, 7 Male) 4 Perfumes.Working roomIn each state, a universal work flow is being maintained (as shown below) Super Stockiest (Advance strain 100%)DistributorsRetailers (Staark Team)Retail network are built by the Staark team. The team builds the order and passes it on to the Distributors and wherefore to the Super Stores.Road Map* issue of Additional State openings in FY 13-14 10 State openings * Number of Product Launching in FY 13-14 locution Wash Soap mid(prenominal)-Price Perfume for SpykarStaark Accessories, Scoop- Travel Kit Mid Size Perfume* P AN INDIA presence in FY 14-15* New Products FY 14-15 Mobile Cleaner Deo Drops Hair jelly Shaving Cream Shaving Gel / Foam Wet TissueAdditional Revenue for vexation (FY 14-15)Besides model of Staark Accessories would evolve through the planned verticals listed below * Spykar LicenseSpykar has abandoned the license given to Staark Accessories Pvt Ltd to manufacture distribute Spykar individualised care products- PAN India. Current Product Range Perfumeries DeodorantsNew Launches Soap, Face Wash, Hair Gels, Shaving Cream, After neaten Lotion, Wet Wipes, Body Talc* Staark Branded productsInnovation product Scoops in FY 13-14Current Product Range Perfumes (Scoops)New Launch Hair Gels, Shaving Cream, After S begin Lotion, Soap, Face Wash, Mobile Cleaner, Deo Drops, Body Talc* Sales Network spanning the countryCurrently present in 8 states with robust and qualified sales personnel. In addition to this, procedures are in progress to cover Pan INDIA by FY 14-15.* corporal SalesTod ay corporate selling has become a phenomenon commit in business where an organization gifts another organization to strengthen the relationship between the two entities. Corporate sales can be described as a large order or sale that occurs between two large companies. It involves sale of products and services to a large sector of entities. It is different from the regular sales which targets individuals. Corporate sales help to release the companies stocks. Staark accessories shall have a different team expression after selling the products to boost sales by per sorting bulk ordersfor following products under the Brand name SPYKAR. The products that can be sold as Combo gift sets / corporate gifting are Deodorants, Belts, Wallets, T shirts, Jackets, Perfumes, Socks, Eye-Wears, Foot-Wears and Jeans.* Licensing more brandsAfter acquiring the licensee of Spykar and successful achieving the desired target, the credibility to license other brands shall enhance (for personal care produ cts)* CSD CanteensThe Canteen Stores Department (CSD) is owned by Government of India Enterprises under Indian Ministry of Defense. The department procures consumer goods and consumer-durable products in bulk directly from suppliers and positions them at 33 Area Depots (acting as whole sale depots), spread all over the country, for meeting the requirements of over 3500 URCs which function as retail outlets. Many of the URCs are located in remote/inaccessible parts of the country. Extending hands in this area would be an additional benefit for the brand.* E SalesStaark accessories can differentiate the business by creating a personalized shopping experience for each node delivering germane(predicate) content and offers and dynamically changing the experience to suit an individual customers context. Thus this will also increase sales opportunities and lifetime value of online customers through delivering a relevant online experience, turning browsers into buyers, delighting custome rs and building brand loyalty.* Modern TradeModern trade as opposed to traditionalistic retail shops refers to a full range of sale methods based on marketing techniques. For instance in self-service shops you have no more sales attendants behind a counter now the customer can touch the articles. The more expensive goods will be ready at hand whereas youll have to bend to reach well with fewer added values for the store. A few articles will be offered at rock bottom prices with muchpublicity in order to attract as many customers as possible. The display of goods is very important and needs an elaborate know-howHere we are looking at bounteous / Mega stores like Shoppers Stop, Lifestyle, Big Bazaar, Hyper city, etc where we can perform in bulkIntra-StructureMedia PlanningIn FY 13-14, Electronic media support, impress media support Social network Once present in Pan India in FY 14-15, we plan to form Mother Deports (CNF) and divide our manufacturing units in 4 major states Mahara shtra, Delhi, Karnataka and Kolkata to cover the entire Pan India.