Dell Online Essay - 1145 Words

Dell Online Dell Computer Corporation’s Michael Dell’s decisive and apparently uncontested vision for the sustained growth of the corporation hinges on advancing the Dell Direct Model. A distinct advantage displayed by Dell versus his closest competitors in this arena-Gateway, Compaq, Hewlett-Packard and Digital Equipment seems to be the synergy created by the integration of marketing communication efforts and their ability to accurately adjust sales staff and production levels to meet the corresponding demand. The primary problem facing Dell and its competitors is the general softening of the PC and PC server/peripheral markets during a time when the industry is in the maturity stage. The mature industry in this case finds that†¦show more content†¦last quarter carried the Dell name (Dell, 2001).2 This past fiscal quarter Dell overtook its No.1 competitor, Compaq as the world’s leading direct computer systems company and stands as a premier supplier of technology for the Internet infrastructure. In similar fashion, Dell has been gaining market share in the higher margin PC server market segment, which is closely tied to and compliments the corporate PC market. The PC server market has been dominated by Compaq, Hewlett-Packard and IBM, however Dell announced Q4 Fiscal 2000 results that were surprisingly strong in this product segment. For the quarter, Dell shipments were up 43 percent overall, more than four times the industry rate and at multiples of the industry in all product categories, customer segments and geographic markets. Shipments of Dell Power Edge servers increased 63 percent and Dell accounted for 30 percent of global server growth, expanding at more than three times the industry rate and adding two full points of market share (Dell Delivers, 2001). 3 Companies in industries identified to be in the maturity stage understand that it is critical to increase market share domestically and aim toward expansion in less mature and emerging international markets. Growth at twice or more the overall industry rate in most geographic areas and product markets is a goal for Dell during the 2001 fiscal year. So, to revisit the problem – a softening, or flat atShow MoreRelatedAnalysis of Dell Online711 Words   |  3 PagesAnalysis of Dell Online Introduction: 1) In July 1996, Dell Computer had launched its online website, www.dell.com 2) Dell also developed Premier Pages, online interfaces with its key corporate accounts. Story of Dell: * In 1985, Dell shifted it’s company’s focus to assembling its own brand of PCS amp; business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992, until in 1993, it faced an operating lossRead MoreDell Inc. : The Biggest Online Retailer Of Pcs And Related Gear1077 Words   |  5 PagesDell Inc. today transfers after a standout amongst the most element plans of action, permitting it to be the biggest online retailer of PCs and related gear. By offering its clients whole customization with the item on offer, Dell guarantees that clients are included in the picking of details, in this way making another stride in PC buy known as personalisation. The component has now been received by numerous other PC makers, yet at the same time remains Dell s essential way to deal with retailingRead MoreAdvantages And Disadvantages Of Inventory Management1147 Words   |  5 Pagesoffices. Dell computer company choose a distribution strategy with select decentralized locations, and sought virtual integration with its supply chain. The companys strengths were speed and lower cost of getting computers to the customer. They realized that reverse integration in the supply chain would add complexity, and instead partnered with suppliers to guarantee that necessary inventory would be on-hand. The Dell corporation required its suppliers to open warehouses near its own Dell assemblyRead MoreDells Long Term Objectives: Strategy Formulation and Implementation1156 Words   |  5 PagesEnvironmental Analysis of Dell Organization Dells external environment identifies all the current conditions and forces that affect its strategic options and define its competitive situation. It consists of three main sectors: the Remote Environment, the Industry Environment, and the Operating Environment. All of these environmental sectors affect the firms operations both on an international and domestic level. Remote Environment In recent years the computer hardware industry has experiencedRead MoreDell Strength and Weakness986 Words   |  4 Pagesenvironment and the historical perspective of Dell, Michael Dell needs to realize that his nearly 20 year-old business model needs a dramatic change. He needs to get the product in customers hands (before point-of-sale), focus on quality customer support/service, and use customer indicators as a sign of what areas need improvement/enhancement within the company. Additionally, limited options based on narrow-minded perceptions (only using Intel chips) not only cost Dell market share, it also cost them on theRead MoreDell Corporate Strategy1499 Words   |  6 PagesCorporate Strategy The economic activities performed by Dell encompass the development, manufacturing, sale and support of personal computers and computer-related products. Since its foundation, the company has been based on the Direct Model, i.e. Dell has always tried and managed to create direct relationships with its customers, by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In orderRead MoreThe Dell Promotion and Price Paper1396 Words   |  6 PagesThe Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 Ps, so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In todays paper I am going to start off by discussing someRead MoreCase Studies1745 Words   |  7 Pageser w w. wi l ey .c om/ c o l le ge / aak CASE 5-2 Dell in Latin America? Dell, which thrived while other PC makers stumbled in 1998, reported a 53 percent jump in proï ¬ t and a 50 percent jump in revenue for its ï ¬ scal second quarter, which ended in July 1998. Unlike most of its rivals, Dell deals directly with customers and builds PCs only after receiving an order. However, all is not well for Dell. While Dell continues to blow away the competition and Wall Street with enormousRead MoreEssay on Case Analysis of Dell: Selling Directly, Globally1142 Words   |  5 PagesBusiness Model: Dell Inc. founded by Michael Dell in the 1984 is the worlds largest PC Manufacturer with annual sales of over $54 billion from around 170 countries. The Company was founded on a simple concept; that by selling personal computers directly to customers, Dell could best understand their needs and provides the most effective computing solutions to meet those needs. Dell provides computer systems under its enviable low-cost direct sales model under which the company maintains fullRead MoreEnvironmental Factors1073 Words   |  5 Pagesmay impact Dell Computer Corporation s marketing decisions, how technology impacts Dell s marketing decisions, and we will also take a look at the importance of social responsibility and ethics as related to Dell s marketing ventures. Dell Computer Corporation is the world s leading direct computer systems company. From the company s very modest start in 1984 to the present day, Dell has had many different environmental factors to work with and overcome. Like most companies, Dell must consider