Advertising Analysis

Advertisements often find ways to sell their products by psychologically manipulating people. The publicise industry makes us grabby of others and convinces us to be unhappy with what we exact (Valko). Steve Madden ads usually feature women with absurdly large tosss and hourglass bodies which try to describe the sense of hearing to wonder what the ad is about. One of these odd ads appears in the bound/April 2001 issue of Twist Magazine.It features a younker woman with a spoiled head helplessly running, as an carpenters plane zooms over her at an neglectful airport. There are three characteristics within the ad that contribute the unit idea that Steve Madden shoes, clothes and accessories will improve your self image. The primary(prenominal) purpose of Steve Madden ads is to suggest to its viewers that they will feel trustworthy about themselves by wearing his products. The models big head conveys self-esteem and self-pride and she challenges the consumer to look as good a s she does.The young woman wears a face of apprehension and is running away from her centenarian self to start her new confident life with Steve Madden products. The slick black leather jacket on top of a steamy white shirt, short enough to reveal her stomach and curvaceous hips unitedly with her tight low rider blue jeans, black pointy high boots, and smart black bag complete her fashionable outfit. The embellished womans frame is aimed to appeal to women and girls between the ages of 16 through 25 in reckon of funky, hip, sexy clothes.Steve Madden likes to think of his clothes of as being classifiable and he illustrates his idea by setting an abandoned airport as the background for the ad. There is not a body in push-down stack as the model runs across the old gum stained pavement. This calls caution to the idea that by wearing Steve Madden buyers isolate themselves from everyone else. She is too dashing and conceited and cannot imagine being compared to anyone else.The S teve Madden logo in the ad also contributes to the main idea of the ad. It could have been anywhere on the page, why the sky. Steve Madden ads always have their logos imprinted on the sky to criminate that the sky is the limit with Steve madden products (Liza). Steve Maddens use of the airplane flying across the models head are to let his consumers know that the only thing to stop them from accomplishing the look they have in mind is the limit the set upon themselves.Steve Madden will help its buyers resonate the appearance they have always envisioned. Furthermore, it can be said, in Bertrand Russells words that Good advertisements will either make the audience envious of the lifestyle being advertised, or will generate within the audience the desire to be envied by others (Harris). Many advertisers arent as in(predicate) but Steve Madden manages to persuade his buyers to buy his products through his eccentric ads.